Privacy policy

Last updated: 18 September 2026

AURALENS operates this store and website, including all related information, content, features, tools, products and services, to provide you, as a customer, with a personalised shopping experience (the “Services”). AURALENS is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or disclose personal data when you visit or use the Services, make a purchase or another transaction through the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy takes precedence regarding the collection, processing and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and agree to the collection, use and disclosure of your data as described in this Privacy Policy.

What personal data do we collect or process?

When we use the term “personal data”, we mean information that identifies you or another person or can be directly linked to you. Personal data does not include information collected anonymously or anonymised so that you cannot be identified or associated with it. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

Contact details, including your name, postal address, billing address, shipping address, telephone number and email address.
Financial data, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information, including your username, password, security questions, configurations and settings.
Transaction information, including the items you view, add to your cart or wish list, purchase, return, exchange or cancel, and your past transactions.
Communications with us, including information you provide when communicating with us, for example when submitting a customer support enquiry.
Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or browse them.

Sources of personal data

We may collect personal data from the following sources:

Directly from you. We collect data, for example, when you create an account, access or use the Services, communicate with us or otherwise provide us with your personal data.
Automatically through the Services. We collect data, for example, from your device or when you use our products or Services or visit our website, and through cookies and similar technologies.
From our service providers. We collect data, for example, when we engage service providers to enable certain technologies and when they collect or process your personal data on our behalf.
From our partners and other third parties.

How do we use your personal data?

Depending on how you interact with us or which Services you use, we may use personal data for the following purposes:

Providing, personalising and improving the Services. We use your personal data to provide the Services to you. This includes fulfilling our contract with you, processing your payments, fulfilling your orders, storing your configurations and the items you are interested in, sending notifications relating to your account, creating, maintaining and otherwise managing your account, arranging shipping, facilitating returns and exchanges, enabling you to submit reviews, and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better personalise and improve the Services.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example to send marketing and advertising communications by email, text message or post, and to display online advertising for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and other activities relating to the Services.
Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activities, protect public safety and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for protecting your account login details. We strongly recommend that you do not share your username, password or other login details with anyone else.
Communicating with you. We use your personal data to provide customer support and effective Services, respond promptly to your enquiries and maintain our business relationship with you.
Legal reasons. We use your personal data to comply with applicable law or respond to lawful legal processes, including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or actual disputes or other adversarial proceedings, and to investigate potential violations of our terms or policies or enforce those terms and policies.

How do we disclose personal data?

In certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. These circumstances may include:

With Shopify, vendors and other third parties that provide Services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
We disclose personal data to business and marketing partners that provide marketing services and display advertising to you. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on where you live, you may have the right to instruct us not to disclose information about you for targeted advertising and marketing based on your online activity across different merchants and websites.
When you request or otherwise consent to our disclosure of certain information to third parties, for example to deliver products to you, or when you use social media widgets or login integrations.
We disclose personal data to our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. Data you submit to the Services is disclosed to Shopify and to third parties that may be located in countries other than your country of residence, to provide and improve the Services for you. To protect, grow and improve our business, we also use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal data collected from your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal data, including responding to requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and the rights you have, please refer to the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights relating to your personal data described here through the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with us or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of information on those websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of those third-party platforms, without restrictions on its use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of those platforms or their owners or operators, unless expressly stated in the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no knowledge that we “share” or “sell” personal data of individuals under the age of 16, as those terms are defined by applicable law.

Security and retention of your data

Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee “perfect security”. Information you send us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when sending sensitive or confidential information to us.

How long we retain your personal data depends on various factors. These include, for example, whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may refuse your request as permitted by law.

Right of access. You may have the right to request access to the personal data we hold about you.
Right to deletion. You may have the right to request that we delete the personal data we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
Right to data portability. You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party in certain circumstances and subject to certain exceptions.
Managing communication preferences. We may send you promotional emails. You can opt out of receiving these emails at any time by using the unsubscribe option included in our emails to you. If you opt out, we may continue to send you non-promotional emails, for example about your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, subject to exceptions and limitations under local law, you may exercise the following rights in addition to those listed above:

Right to object and right to restrict processing. You may have the right to request that we stop or restrict the processing of your personal data for certain purposes.
Withdrawal of consent. Where we rely on consent to process your personal data, you have the right to withdraw your consent. Withdrawing your consent does not affect the lawfulness of processing based on your consent before its withdrawal.

You can exercise these rights where indicated in the Services or by contacting us using the contact details below. More information about how Shopify uses your personal data and the rights you have, including rights relating to data processed by Shopify, is available at https://privacy.shopify.com/en.

You will not be disadvantaged for exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before processing your requests. In accordance with applicable law, you may designate an authorised agent to submit requests to exercise your rights on your behalf. Before accepting such a request from an agent, we will require evidence that you have authorised them to act on your behalf. You may also be required to verify your identity directly with us. We will respond to your request promptly in accordance with applicable law.

Complaints

If you have complaints about how we process your personal data, please contact us using the contact details below. Depending on where you live, you have the right to appeal our decision by contacting us using the contact details below or to lodge your complaint with the relevant data protection authority. A list of the relevant data protection supervisory authorities for the European Economic Area is available here.

International transfers

Please note that we may transfer, store and process your personal data outside your country of residence.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom, unless the transfer is to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date accordingly and provide any notice required by applicable law.

TikTok Pixel and TikTok advertising

We use the TikTok Pixel, a service provided by TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (“TikTok”), to analyse the use of our online store, measure the effectiveness of our advertising and display interest-based advertising on TikTok.

In particular, information about your device and browser, your IP address, pages visited, products viewed, cart and purchase events, and the timing and nature of your interactions may be processed and transmitted to TikTok. TikTok may process this data in accordance with its own privacy policy and combine it with other information.

In markets where consent is required, the TikTok Pixel is activated only if you have consented to marketing and analytics cookies through our cookie banner. The legal basis is your consent under Article 6(1)(a) of the GDPR. You can withdraw your consent at any time through the cookie settings of our online store, with effect for the future.

Processing of data outside the European Economic Area cannot be ruled out. According to TikTok, it uses appropriate safeguards for this purpose, particularly the European Commission’s Standard Contractual Clauses.

Further information can be found in TikTok’s privacy policy:
https://www.tiktok.com/legal/page/eea/privacy-policy/de